Prepare your ads and lay an ambush. As soon as a coin start trending, create the market for the coin and launch the market starter. Start your ads.
You will soon have a good number of users if you do this for trending coins. No other exchanges can react to this trending event as fast as you without having Exbita and the market starter. As you will be able to open any market from 1000+ coins and fill it instantly with the market starter.